Welcome to Class!Social Media @ NYIT

All the resources you need for class and where we are in the syllabus will be posted for you here.

If you don’t want to fail Advanced Social Media, you’ve come to the right place. Every week I’ll post our current topic, reading, important information and useful links here. Don’t just take pictures of the screen and hope the resolution…

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Whether we're talking about social networks, where people connect to one another to share content based on what they believe they have in common, or rich content communities, where people unilaterally share things they've created, you can't say much unless…

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Different types of communities encourage difference types of interactions. Whether it's a purely social network, where we interact because of who we are, or a rich content network, where we interact because of what we can watch, there are ways…

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Choosing an idea to focus on and grow isn't easy. And it isn't made any easier by false dichotomies like spreadability versus stickiness. So how do we reconcile them so we can get to work? How can you articulate what…

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Having Flow in mind when developing your concept means setting yourself up to embrace luck when it strikes. So let's talk about your concepts and how to measure them - both against the concept of Flow and, very practically, for…

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It's time to think about the midterm! Check out the guide below. We'll review it in class. This Week's Reading Download the Guide

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Now that your concepts are clear, it's time to start making them a reality. That means keeping track of your activities in order to manage your analytics and, eventually, determine your ROI. Homework begins now. This Week's Reading Spreadability Part…

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