Welcome to Class!Social Media @ NYIT

All the resources you need for class and where we are in the syllabus will be posted for you here.

If you don’t want to fail Comm 345 or Comm 663, you’ve come to the right place. Every week I’ll post our current topic, reading, important information and useful links here. Don’t just take pictures of the screen and hope…

Read More

Let's discuss the basics - the 4 Ps, the 4 Cs, Godwin's Law and how they all relate to blogging. Then, we'll talk about the power of blogs for businesses - how to use them well and how to do…

Read More

Let's see how you did. Then, we'll talk about wikis and why they are the most important thing you don't use. Wikis in Plain English Reading Chapters 5 & 7 in Inbound Marketing Chapter 6 in Groundswell Class Wiki Comm…

Read More

Let's discuss the evolution of friending and what it all means to businesses trying to engage their audiences. Reading Chapters 6 in Inbound Marketing Chapters 3 and 10 in Groundswell Facebook Audience Outreach Personalize Your BrandEmbrace Existing CommunitiesThink Differently about…

Read More

This week, we look into how they can make your brand more visual without getting sued. Did you know taking an image from Google Image Search might end up costing you $2500? Find out how to use visuals in a…

Read More

It's time for the midterm! Check out the guide below for what you need to know to get started. Good luck! Download the guide

Read More

It's time for the midterm! Check out the guide below for what you need to know to get started. Good luck! Download the guide

Read More

This week, we look into how they can make your brand more transparent, drive traffic to your site and interact with your audience through video.And what’s a podcast? Let’s talk about how audio and video enhance blogs and encourage interaction.…

Read More

How is all of this technology changing how more traditional business assets, like Web sites, and events and conferences take shape? And how do companies try to control how employees use social media sites both at work and home? This…

Read More

This is it! Don't blow it! Comm 345Comm 663

Read More

Copyright © 2021 William Scheckel