It's Time for School!

If you don’t want to fail Comm 345 or Comm 663, you’ve come to the right place. Every week I’ll post our current topic, reading, important information and useful links here.

Don’t just take pictures of the screen and hope the resolution is good (it won’t be). Bookmark this page and make it your resource for this semester.

See you in class!

Class Basics

Comm 345 M01

Tuesdays 2:00PM – 4:50PM
MC 61, Room 924

REQUIRED TEXT

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan and Dharmesh Shah
ISBN-13: 978-1118896655

Comm 663 M04

Tuesdays 5:45PM – 8:25PM
MC 61, Room 924

REQUIRED TEXTS

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan and Dharmesh Shah
ISBN-13: 978-1118896655

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff
ISBN-13: 978-1422161982

Week 1: January 22

Introductions - Syllabus, Background and Lesson 1

Who are you and why should I care? Why should you care who I am?

There’s a lot to cover beyond the syllabus, so let’s get to it, from the definition of a brand to how this class will get you a job.

Nice to meet you, let’s get to work.

Week 2: January 29

Blogs & Wikis

We’ll be discussing: What a blog is, why we’re talking about it first, why It matters and how to do it well. Wikis are platforms for collaborating on work. How can businesses use wikis to improve efficiency and enhance creativity across teams and between employees and vendors?

READING

Inbound Marketing: Chapters 1 – 4

Groundswell: Pages 9 – 38

Week 3: February 5

Blogs & Wikis Part 2 PLUS Social Networks: LinkedIn, Facebook & Why No One Cares about Google+

From Friendster to MySpace to Facebook, LinkedIn and Google+: the evolution of friending and what it all means to businesses trying to engage their audiences.

READING

Inbound Marketing: Chapters 5 & 7

Groundswell: Chapter 6

Week 4: February 26

Blogs & Wikis Part 2 PLUS Social Networks: LinkedIn and Twitter (part 1)

Welcome back from the snow and your Monday classes. Let’s see how you did with your blogs and wikis. Then, we’ll set you up with the professional digital you on LinkedIn. Time permitting, we’ll begin with the power of Twitter – from Russian bots to finding your audience despite them.

READING

Inbound Marketing: Chapters 6 & 8

Groundswell: Chapters 3 & 10

Week 6: March 5

Social Networks: LinkedIn, Twitter, Facebook and Why No One Ever Cared about Google+

Why is Twitter important? Why does it have the ability to create or destroy a brand’s reputation? How can you compress your products, services, business, opinions and life into 140 keystrokes and have it make a difference?

And, time permitting, let’s talk about Facebook. Sure, if you live in the Northeast or the West Coast of the US, it’s going out of style fast, but it’s still the biggest player in the game while it lasts. So let’s take a look.

READING

Inbound Marketing: Chapters 6 & 8

Groundswell: Chapters 3 & 10

Week 7: March 12

Wrap Up Facebook & Picture Your Brand

This week, we look into how they can make your brand more visual without getting sued. Did you know taking an image from Google Image Search might end up costing you $1200? Find out how to use visuals in a strong, engaging and legal way on your blog, Instagram and Snapchat to drive traffic to your site and interact with your audience.

READING

Read Chapter 8 in Inbound Marketing

Week 8: March 19

Spring Break!

Week 9: March 26

Mid-Semester Check-in PLUS Peer Review Prep

We’ll be discussing the story so far, review best practices as well as how to structure the peer reviews due on March 30 and to be discussed on April 2.

READING

Read Chapter 5 in Groundswell

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