It's Time for School!

If you don’t want to fail Comm 345 or Comm 663, you’ve come to the right place. Every week I’ll post our current topic, reading, important information and useful links here.

Don’t just take pictures of the screen and hope the resolution is good (it won’t be). Bookmark this page and make it your resource for this semester.

See you in class!

Class Basics

Comm 345 M02

Wednesdays 2:20PM – 5:20PM
MC 61, Room 919


Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan and Dharmesh Shah
ISBN-13: 978-1118896655

Week 1: September 5

Introductions - Syllabus, Background and Lesson 1

Who are you and why should I care? Why should you care who I am?

There’s a lot to cover beyond the syllabus, so let’s get to it, from the definition of a brand to how this class will get you a job.

Nice to meet you, let’s get to work.

Week 2: September 12

Blogs & Wikis

We’ll be discussing: What a blog is, why we’re talking about it first, why It matters and how to do it well. Wikis are platforms for collaborating on work. How can businesses use wikis to improve efficiency and enhance creativity across teams and between employees and vendors?


Inbound Marketing: Chapters 1 – 4

Groundswell: Pages 9 – 38

Week 3: September 19

Blogs & Wikis Part 2 PLUS Social Networks: LinkedIn, Facebook & Why No One Cares about Google+

From Friendster to MySpace to Facebook, LinkedIn and Google+: the evolution of friending and what it all means to businesses trying to engage their audiences.


Inbound Marketing: Chapters 5 & 7

Groundswell: Chapter 6