Social Media for Business at NYIT

It's Time for School!

If you don’t want to fail Comm 345 or Comm 663, you’ve come to the right place. Every week I’ll post our current topic, reading, important information and useful links here.

Don’t just take pictures of the screen and hope the resolution is good (it won’t be). Bookmark this page and make it your resource for this semester.

See you in class!

Class Basics

Comm 345 M01

Tuesdays 2:00PM – 4:50PM
MC 61, Room 924

REQUIRED TEXT

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan and Dharmesh Shah
ISBN-13: 978-1118896655

Comm 663 M04

Tuesdays 5:45PM – 8:25PM
MC 61, Room 924

REQUIRED TEXTS

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan and Dharmesh Shah
ISBN-13: 978-1118896655

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff
ISBN-13: 978-1422161982

Week 1: January 23

Introductions - Syllabus, Background and Lesson 1

Who are you and why should I care? Why should you care who I am?

There’s a lot to cover beyond the syllabus, so let’s get to it, from the definition of a brand to how this class will get you a job.

Nice to meet you, let’s get to work.

Week 2: January 30

Blogs & Wikis

We’ll be discussing: What a blog is, why we’re talking about it first, why It matters and how to do it well. Wikis are platforms for collaborating on work. How can businesses use wikis to improve efficiency and enhance creativity across teams and between employees and vendors?

READING

Inbound Marketing: Chapters 1 – 4

Groundswell: Pages 9 – 38

Week 3: February 6

Blogs & Wikis Part 2 PLUS Social Networks: LinkedIn, Facebook & Why No One Cares about Google+

From Friendster to MySpace to Facebook, LinkedIn and Google+: the evolution of friending and what it all means to businesses trying to engage their audiences.

READING

Inbound Marketing: Chapters 5 & 7

Groundswell: Chapter 6

Week 4: February 13

Class Canceled

Please be sure to write another blog post and post to your wiki. We will review on  Feb 20.

Week 5: February 20

Blogs & Wikis Part 2 PLUS Social Networks: LinkedIn and Twitter (part 1)

Let’s see how you did with your blogs and wikis. Then, we’ll set you up with the professional digital you on LinkedIn. Time permitting, we’ll begin with the power of Twitter – from Russian bots to finding your audience despite them.

READING

Inbound Marketing: Chapters 6 & 8

Groundswell: Chapters 3 & 10

Week 6: February 27

Social Networks: LinkedIn, Twitter, Facebook and Why No One Ever Cared about Google+

From Friendster to MySpace to Facebook, LinkedIn and Google+: the evolution of friending and what it all means to businesses trying to engage their audiences.

THEN
Why is Twitter important? Why does it have the ability to create or destroy a brand’s reputation? How can you compress your products, services, business, opinions and life into 140 keystrokes and have it make a difference?

READING

Inbound Marketing: Chapters 6 & 8

Groundswell: Chapters 3 & 10

Week 8: March 13

Wrap Up Twitter & Picture Your Brand

This week, we look into how they can make your brand more visual without getting sued. Did you know taking an image from Google Image Search might end up costing you $1200? Find out how to use visuals in a strong, engaging and legal way on your blog, Instagram and Snapchat to drive traffic to your site and interact with your audience.

READING

Read Chapter 8 in Inbound Marketing

Week 9: March 20

Spring Break!

Week 10: March 27

Mid-Semester Check-in PLUS Peer Review Prep

We’ll be discussing the story so far, review best practices as well as how to structure the peer reviews due on April 1 and to be discussed on April 3.

READING

Read Chapter 5 in Groundswell

Week 11: April 3

Peer Review – Note: Attendance Tonight is MANDATORY!

Discuss the paper you just wrote with the person you wrote about!
Earn 20% of your grade! Find out how – last week.

Week 12: April 10

Capturing Your Brand in Video

This week, we look into how they can make your brand more transparent, drive traffic to your site and interact with your audience through video.
Let’s talk about how YouTube and Vimeo build your business.

READING

Read Chapters 10 – 12 in Inbound Marketing

Week 13: April 17

The Future of the Corporate Website and Social Media Policies AND How to Create a Social Media Plan

How is all of this technology changing how more traditional business assets, like Web sites, and events and conferences take shape?

And how do companies try to control how employees use social media sites both at work and home? This is a huge issue and we will take a close look at some of the radically different approaches companies are taking to preserve their brand and influence the attitudes of their customers.

READING

Read Chapter 14 in Inbound Marketing, Chapter 7 & 8 in Groundswell

Week 14: April 24

Social Media Disasters

Even professionals blow it now and then. Learn from their (highly public) mistakes so you know what not to do!

READING

Chapters 12 & 13 in Groundswell and Chapters 16 & 17 in Inbound Marketing.

Week 15: May 1

Comm 345: Social Media Disasters Continued + Final Paper Prep
Comm 663: The Mother of All Catch-ups!

Even professionals blow it now and then. Learn from their (highly public) mistakes so you know what not to do!

Week 16: May 8

Final Paper Conversation and Social Objects

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