It's Time for School!

If you don’t want to fail Comm 345 or Comm 663, you’ve come to the right place. Every week I’ll post our current topic, reading, important information and useful links here.

Don’t just take pictures of the screen and hope the resolution is good (it won’t be). Bookmark this page and make it your resource for this semester.

See you in class!

Class Basics

Comm 345 M01

Tuesdays 2:00PM – 4:50PM
MC 61, Room 924

REQUIRED TEXT

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan and Dharmesh Shah
ISBN-13: 978-1118896655

Week 1: January 21

Introductions - Syllabus, Background and Lesson 1

Who are you and why should I care? Why should you care who I am?

There’s a lot to cover beyond the syllabus, so let’s get to it, from the definition of a brand to how this class will get you a job.

Nice to meet you, let’s get to work.

Week 2: January 28

Blogs

We’ll be discussing: What a blog is, why we’re talking about it first, why It matters and how to do it well.

READING

Inbound Marketing: Chapters 1 – 4

Groundswell: Pages 9 – 38

Week 3: February 4

Blogs Part 2 & Wikis

Wikis are platforms for collaborating on work. How can businesses use wikis to improve efficiency and enhance creativity across teams and between employees and vendors?

READING

Inbound Marketing: Chapters 5 & 7

Groundswell: Chapter 6

Week 5: February 11

LinkedIn, Facebook & Why No One Ever Cared about Google+

From Friendster to MySpace to Facebook, LinkedIn and Google+: the evolution of friending and what it all means to businesses trying to engage their audiences.

READING

Inbound Marketing: Chapters 6 & 8

Groundswell: Chapters 3 & 10

Week 5: February 18

No Class This Week (Monday Classes Meet Today)

Please be sure to write another blog post and post to your wiki. We will review on  Feb 25.

Week 6: February 25

Social Networks: LinkedIn, Twitter, Facebook and Why No One Ever Cared about Google+

Why is Twitter important? Why does it have the ability to create or destroy a brand’s reputation? How can you compress your products, services, business, opinions and life into 140 keystrokes and have it make a difference?

And, time permitting, let’s talk about Facebook. Sure, if you live in the Northeast or the West Coast of the US, it’s going out of style fast, but it’s still the biggest player in the game while it lasts. So let’s take a look.

READING

Inbound Marketing: Chapters 6 & 8

Groundswell: Chapters 3 & 10

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