Welcome to Social Media for Business at NYIT!
In addition to the course outline and reading assignments, after each class, I’ll post links to the videos we watched (assuming they’re available online), presentations that might be helpful and articles you may want to discuss for your blogs.
Bookmark this page & come back each week!
Comm 345 M01
Tuesdays 2:00 – 4:50pm
MC 61, room 924
Download the Comm 345 syllabus.
The Comm 345 blog has been set up here
Comm 345 Class Wiki
Comm 663 M04
Tuesdays 5:45 – 8:25pm
MC 61, room 919
Download the Comm 663 syllabus.
The Comm 663 blog has been set up here
Comm 663 Class Wiki
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan and Dharmesh Shah, ISBN-13: 978-1118896655
Required for 663, recommended for 345:
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff, ISBN-13: 978-1422161982
Week 1, January 24: Introductions
We’ll be addressing the following questions: What is this class about? What’s required? What’s marketing? What’s a brand? How do brands engage their audience and keep them interested? What was new media, what is social media and how did it come to be? Why is social media important?
Week 2, January 31: Blogs & Wikis
We’ll be discussing: What a blog is, why we’re talking about it first, why It matters and how to do it well. Wikis are platforms for collaborating on work. How can businesses use wikis to improve efficiency and enhance creativity across teams and between employees and vendors?
Read chapters 1 – 4 in Inbound Marketing, pages 17 – 21, 24 – 26, 31 – 34 & 220 – 225 and chapter 10 in Groundswell
Managing Communities: Godwin’s Law
Star Example: Whole Foods
Another Solid Company Blog: Coca Cola
Week 3, February 7: Blogs & Wikis Deep Dive
Read Chapters 5 & 7 in Inbound Marketing, Chapter 6 in Groundswell
Week 4, February 14: Wikis Deep Dive, LinkedIn and, time permitting, Twitter
Wikis are platforms for collaborating on work. How can businesses use wikis to improve efficiency and enhance creativity across teams and between employees and vendors? Then, let’s get you started with social networking for your professional you: LinkedIn
Wikis in Plain English
Wikipedia Example: Bob Dorough
Week 5, February 21: Social Networks: Facebook & Why No One Cares about Google+ PLUS Twitter
From Friendster to MySpace to Facebook, LinkedIn and Google+: the evolution of friending and what it all means to businesses trying to engage their audiences.
Why is Twitter important? Why does it have the ability to create or destroy a brand’s reputation? How can you compress your products, services, business, opinions and life into 140 keystrokes and have it make a difference?
Read Chapters 6 and 8 in Inbound Marketing, Chapter 3 & 10 in Groundswell
Stephan Pastis’ Facebook Fan Page
Advanced Twitter Search