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	<title>Global Brand Catalyst William Scheckel</title>
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	<description>Make Your Marketing Matter</description>
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		<title>Social Media for the Arts Seminar</title>
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		<pubDate>Fri, 27 Apr 2012 14:42:31 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Boot Camp]]></category>
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		<category><![CDATA[actor]]></category>
		<category><![CDATA[artists]]></category>
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		<description><![CDATA[Are you a writer, actor, musician or other performer or artist? Do you want to learn how to use social media to advance your career, grow your audience, promote projects and keep people informed? If you are, then join us at The Players on May 30 at 7 pm for a special 2 hour seminar [...]]]></description>
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		<title>And Google Says “Hey! Me, Too!”</title>
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		<pubDate>Tue, 25 Oct 2011 14:49:19 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://scheckel.us:/?p=280</guid>
		<description><![CDATA[According to the new Steve Jobs biography, Jobs told Larry Page to decide what Google wants to be when it grows up. I hope Larry took this to heart.  I’m no great Apple fan – I simply don’t enjoy the constrained user experience of their mobile devices – and I do buy Android phones, but [...]]]></description>
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		<title>Hey, Didn&#8217;t You Used to Blog?</title>
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		<pubDate>Tue, 04 Oct 2011 19:46:27 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://scheckel.us:/?p=276</guid>
		<description><![CDATA[No one has called me on this yet, but this blog used to be much more plentiful. The history is easy: back when I was still building Web sites as 80% of my marketing activity, I used to worry that I didn&#8217;t know database architecture well enough. Seriously, it would keep me up at night. [...]]]></description>
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		<title>Your Brand is Never Done</title>
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		<pubDate>Tue, 20 Sep 2011 18:18:34 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Electric Cars]]></category>
		<category><![CDATA[Prestige Motor Cars]]></category>
		<category><![CDATA[Rolls Royce]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://scheckel.us:/?p=260</guid>
		<description><![CDATA[Your brand is like Rome or New York – it will be great if it ever gets finished. And like Rome or New York, it can be great right now, even though you’ll never be really finished building it. Of all the brands that could be reminding us of that, none is more unexpected than [...]]]></description>
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		<title>Social Media for Personal Branding</title>
		<link>http://scheckel.us:/social-media-for-personal-branding/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-for-personal-branding</link>
		<comments>http://scheckel.us:/social-media-for-personal-branding/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 19:00:29 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[A while back, the marketing team at TheLadders.com and I came up with the idea to create a video aimed at job seekers, but really for anyone interested in personal branding, showing them how they can use social media to further their goals. This is what we came up with. Since we released it, I&#8217;ve [...]]]></description>
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		<title>Is your brand truly distinct?</title>
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		<pubDate>Wed, 31 Aug 2011 17:08:03 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Featured]]></category>

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		<description><![CDATA[Is your brand truly distinct?]]></description>
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		<title>Are your customers paying attention to you?</title>
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		<pubDate>Wed, 31 Aug 2011 16:29:46 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://scheckel.us:/?p=213</guid>
		<description><![CDATA[Are your customers paying attention to you?]]></description>
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		<title>Has worrying about social media got a stranglehold on you?</title>
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		<pubDate>Wed, 31 Aug 2011 05:44:21 +0000</pubDate>
		<dc:creator>William Scheckel</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://scheckel.us:/?p=199</guid>
		<description><![CDATA[Has worrying about social media got a stranglehold on you? &#160;]]></description>
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