Social Media for Business Comm 663 Class Information

Comm 663 Social Media for Business
NYIT Fall 2010

Global Marketing Identifies Your Audience Around the World

In addition to the course outline and reading assignments, after each class, I'll post links to the videos we watched (assuming they're available online), presentations that might be helpful and articles you may want to discuss for your blogs.

So bookmark this page and come back each week!

Download the complete syllabus.

Meeting times: Wednesdays 6 – 8:10 pm
Building and room number: MC 61, room 924

Required text

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah and David Meerman Scott, ISBN-13: 978-0470499313

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff, ISBN-13: 978-1422125007

Resources

The class blog has been set up here

You can find the class wiki here

Class Schedule

Sept. 8: Introductions

We’ll be addressing the following questions: What’s marketing? What’s a brand? How do brands engage their audience and keep them interested. What was new media, what is social media and how did it come to be? Why is social media important?

Links of interest:

Why Social Media

Social Media in Plain English

Social Networking Timeline

Social Media Pinwheel

Internet Penetration Rankings

Internet Users Ranking (absolute)