According to the new Steve Jobs biography, Jobs told Larry Page to decide what Google wants to be when it grows up. I hope Larry took this to heart.  I’m no great Apple fan – I simply don’t enjoy the constrained user experience of their mobile devices – and I ...

Your brand is like Rome or New York – it will be great if it ever gets finished. And like Rome or New York, it can be great right now, even though you’ll never be really finished building it. Of all the brands that could be reminding us of that, none ...

A while back, the marketing team at TheLadders.com and I came up with the idea to create a video aimed at job seekers, but really for anyone interested in personal branding, showing them how they can use social media to further their goals. This is what we came up with. Since ...