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Social Media for the Arts Seminar

[caption id="attachment_338" align="alignright" width="331" caption="Click the image to download the flyer."][/caption] Are you a writer, actor, musician or other performer or artist? Do you want to learn how to use social media to advance your career, grow your audience, promote projects and keep people informed? If you are, then join us at The ...
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And Google Says “Hey! Me, Too!”

According to the new Steve Jobs biography, Jobs told Larry Page to decide what Google wants to be when it grows up. I hope Larry took this to heart.  I’m no great Apple fan – I simply don’t enjoy the constrained user experience of their mobile devices – and I ...
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Hey, Didn’t You Used to Blog?

No one has called me on this yet, but this blog used to be much more plentiful. The history is easy: back when I was still building Web sites as 80% of my marketing activity, I used to worry that I didn't know database architecture well enough. Seriously, it would ...
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Your Brand is Never Done

Your brand is like Rome or New York – it will be great if it ever gets finished. And like Rome or New York, it can be great right now, even though you’ll never be really finished building it. Of all the brands that could be reminding us of that, none ...
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Social Media for Personal Branding

A while back, the marketing team at TheLadders.com and I came up with the idea to create a video aimed at job seekers, but really for anyone interested in personal branding, showing them how they can use social media to further their goals. This is what we came up with. Since ...
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Copyright William Scheckel 2012